The Kodak Effect is a well-known phenomenon. The erstwhile industry leader in the 1970s started developing technology that later would be used for digital photography. But as it kept its focus on the old analogue technology for too long, it missed the train and dropped out of competition.
We see this effect in our town centres too. Department Stores like V&D and Hudson Bay in Holland were too late to compete with online shopping expansion, because they were holding on to an outdated idea and were unable to adapt in time. Ebay, Amazon, AliBaba, Coolblue and BOL lured the shoppers away and told them they can sit on their couch, press ‘pay’ and have their laptops or clothes delivered.
A friend of mine who works in the consumer industry tells me that ‘convenience’ is the magic word. Now, let me consult a dictionary first to find out what ‘convenience’ actually means: I found two definitions:
For the sake of the reader I shall only try to explore the first definition. My gut feeling tells me this is about easiness, relaxation, but I can’t help to link it to laziness too, which according to Professor Louis Mackey is one of the fundamental causes for the underdevelopment of mankind. In the movie ‘Waking Life’ he says: “There are two kinds of sufferers in this world: those who suffer from a lack of life and those who suffer from an overabundance of life. I've always found myself in the second category.”
When you come to think of it, almost all human behaviour and activity is not essentially any different from animal behaviour. The most advanced technologies and craftsmanship bring us, at best, up to the super-chimpanzee level. Actually, the gap between, say, Plato or Nietzsche and the average human is greater than the gap between that chimpanzee and the average human. The realm of the real spirit, the true artist, the saint, the philosopher, is rarely achieved. Why so few? Why is world history and evolution not stories of progress but rather this endless and futile addition of zeroes? No greater values have developed. Hell, the Greeks 3,000 years ago were just as advanced as we are.
So what are these barriers that keep people from reaching anywhere near their real potential? The answer to that can be found in another question, and that's this: Which is the most universal human characteristic - fear or laziness?’
And that is what I am observing daily in my job as a trainer. We educate people to use technological, often computerised systems to do tedious tasks for them, but because of ‘convenience’ they don’t learn the basics and may forget how things really work. They may become even more lazy, blaming the system or algorithm, not themselves. But what will be left to create when everything is conveniently provided for? Kodak refused to learn because convenience halts creativity.
This is the latest in a series of articles by Arend van Campen, founder of TankTerminalTraining. More information on the company’s activities can be found at www.tankterminaltraining.com. Those interested in responding personally can contact him directly at firstname.lastname@example.org.[post_title] => Learning by Training: The Kodak effect [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => learning-by-training-the-kodak-effect [to_ping] => [pinged] => [post_modified] => 2019-11-14 16:21:56 [post_modified_gmt] => 2019-11-14 16:21:56 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.hcblive.com/?p=12745 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw )